The Power of Visual Storytelling: Presentation Tips
When it comes down to it, strong visuals are one of the greatest presentation tools. They not only bring a sense of life into a presentation, but they also engage your audience in a way only images can. Needless to say, your presentation must prioritize visual storytelling to get a compelling message across. But how exactly do you do that? We’ll share presentation tips + reasons why it’s important to craft presentations with visual learners in mind.
First, 65% of the general population are visual learners
Research has found that 65 percent of the general population are visual learners. In other words, the majority of people need to see information in order to retain it. And studies show visuals not only help teach but also help engage your brain.
Additionally, research from Vanderbilt University outlines that PowerPoints with graphs, videos, and pictures help structure presentations for increased understanding.
While well-crafted copy, intentional facts, and a strong mission are critical – there’s a good chance your presentation won’t land without compelling, eye-catching images and visuals. Books have covers for a reason!
The definition of visual learning + examples
Visual learning is defined as “a type of learning style in which students prefer to use images, graphics, colors, and maps to communicate ideas and thoughts.”
Visual learners are often thought of in classroom settings. For example, when teachers are structuring lesson plans and homework assignments. But it’s just as important to think of visual learning when creating a presentation.
Here’s a checklist to help you come up with ideas for integrating visuals into your PPT presentations:
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Photography
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Videos
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Infographics
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Charts
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Maps
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Interactive Media (quizzes, polls, etc)
Visual learning in the age of social media
As anyone who has used social platforms such as Instagram and TikTok knows – there is an intense desire for both consuming and sharing visuals. Bold infographics, beautiful pictures, authentic photographs are all examples of visuals being used to tell stories. And if you google your favorite brands, you’ll very likely see eye-catching images that make a statement.
There’s no question that visuals have become a core element of our culture – to share, to learn, to sell, and most of all, to connect.
Presentation tips for visual storytelling
Now that you know the impact of visual storytelling, here are seven presentation tips to keep in mind the next time you make a PowerPoint.
1. Choose Colors Intentionally
Generally, it’s recommended to use less than six colors total. This keeps your presentation streamlined and efficient for maximum retention.
2. Use Infographics
Infographics are integral data visualization tools. They help your numbers tell a story.
3. Limit Lines of Text
Blocks of text will likely lose your audience’s attention. Generally, it’s recommended to use six lines of text or less.
4. Use Simple, Legible Font
We all know there are lots of beautiful fonts, but stick with the basics (like serifs) for your presentation. And make sure the size is large enough so it’s legible.
5. Harness Single Images
Collages can be eye-catching in certain instances, but it’s generally best to stick with one striking image – rather than multiple pictures.
6. Understand Visual Hierarchy
Instead of everything competing for attention, prioritize the most important things first so the eye knows where to go.
7. Use Compelling Photos & Videos
There are so many stock images and videos available – it’s common to feel like everything has already been seen. That’s why we teamed up with Shutterstock- the leading global provider of high-quality licensed images, and videos to offer our users 20 million+ unique images and photos.