Data is everywhere – we use data to measure success, sleep, diets, and finances. It’s how we find solutions to problems and identify strategies for success. But data isn’t always approachable – which is why infographics are essential tools to boost data literacy, or in other words, one’s ability to read, understand, create, and communicate data as information.
Especially when it comes to presentations, your infographics need to do a lot in a small amount of space. In this blog, we’re breaking down the meaning and purpose of infographics and sharing tips to make your infographics the best they can be.
What is an Infographic? Definition and examples
The definition of an infographic in Oxford dictionary is “a visual image such as a chart or diagram used to represent information or data.” And it’s a type of data visualization – along with charts, tables, graphs, and maps.
While infographics are hugely popular today, they have a long history dating back hundreds of years ago. Inventors, scientists, and intellectuals were early users of data visualization techniques in the 18th and 19th century. For example, in 1854, the physician John Snow used infographics to map cholera incidences.
Now, the world of infographics has expanded significantly. In fact, if you search the hashtag #Infographic on Instagram – you’ll get more than 700,00 results of infographic examples, ranging from charts of morning affirmations to cryptocurrency investments to types of espresso drinks.
That said, here are the nine most popular examples of infographics, according to Venngage:
- Statistical infographics: Shows results from surveys, studies, etc
- Informational infographics: Communicates ideas or specialized topics
- Timeline infographics: Highlights dates or events
- Process infographics: Summarizes steps or processes
- Geographic infographics: Uses map charts to visualize location-based data
- Comparison infographics: Compares different options
- Hierarchical infographics: Shows information from “greatest to least” or visa versa
- List infographics: Shows “listicle” options
- Resume infographics: Embracing data visualization in your resume
6 Tips to use infographics in business presentations, PowerPoint, social media & more
The goal of an infographic is to not only make numbers tell a story – but also look good doing it. Here are 6 tips to make your infographics compelling and memorable.
1. Avoid Clutter
Too many colors, shapes, and fonts can, and likely will, detract from the story you are trying to tell. We recommend focusing on concise storytelling through limited visuals that highlight your message.
2. Know the Target Audience
Be sure to know who your audience is so you can better address their needs and questions with relevant visuals. For example, infographics for a group of students will look different than infographics for business executives.
3. Include Sources
If you want to establish trust with your audience, you need to have the sources to back up what you’re displaying. Be sure your information is accurate and backed by reputable sources, and that it’s relevant.
4. Add Clear Titles
Titles help anchor your audience. Make sure you have one title that will catch your audience’s eye and clarify the “theme” or purpose of your infographic.
5. Make it Legible
If you have to squint to read something, your infographic needs to be adjusted. This may mean your font needs to be tweaked or your font size is too small.
6. Embrace “White Space”
White space, also known as “negative space,” is when you have unmarked space in your design. It’s important to let your data visualizations “breathe” and also give your audience a chance to process and absorb the information you are sharing.
Looking for more tips to improve your data visualization game? Check out this guide to selling big ideas using data visualization.
Infographic Templates – Kroma has you covered
At Kroma, we know sharp data visualizations are essential to your presentation. We consulted graphic designers and business owners to craft infographics to be used in your PowerPoint presentations that will transform your data into eye-catching stories.
Whether you are pitching to investors, presenting ideas to colleagues, or seeking new clients, our Expert Decks are designed to save you time while improving your slides and, ultimately, your storytelling.