When it comes down to it, strong visuals are one of the greatest presentation tools. They not only bring a sense of life into a presentation, but they also engage your audience in a way only images can.
Needless to say, your presentation must prioritize visual storytelling to get a compelling message across. But how exactly do you do that?
Below, we’ll share presentation tips and the reasons why it’s important to craft presentations with visual learners in mind.
Why Strong Visuals Make Every Presentation Better
Research has found that 65 percent of the general population are visual learners. In other words, the majority of people need to see information in order to retain it. And studies show visuals not only help teach but also help engage your brain.
Additionally, research from Vanderbilt University outlines that PowerPoints with graphs, videos, and pictures help structure presentations for increased understanding.
While well-crafted copy, intentional facts, and a strong mission are critical – there’s a good chance your presentation won’t land without compelling, eye-catching images and visuals. Books have covers for a reason.
The Definition of Visual Learning + Examples
Visual learning is defined as “a type of learning style in which students prefer to use images, graphics, colors, and maps to communicate ideas and thoughts.”
Visual learners are often thought of in classroom settings—for example, when teachers structure lesson plans and assignments.
But it’s just as important to think of visual learning when creating a presentation.
Here’s a checklist to help you integrate visuals into your PowerPoint presentations:
- Photography
- Videos
- Infographics
- Charts
- Maps
- Interactive media (quizzes, polls, etc.)
The key is to not just use visuals for the sake of using them, but to make them meaningful and aligned with your message.
Visual Learning in the Age of Social Media
As anyone who has used social platforms such as Instagram and TikTok knows, there is an intense demand for both consuming and sharing visuals. Bold infographics, beautiful pictures, and authentic photographs are all examples of visuals being used to tell stories.
If you google your favorite brands, you’ll very likely see eye-catching images that make a statement.
There’s no question that visuals have become a core element of our culture—to share, learn, sell, and most importantly, to connect.
And this isn’t just true for social media. The same psychology applies to presentations.
A boring, text-heavy slide deck will instantly lose attention, but a visually engaging presentation captures and keeps an audience’s focus.
Presentation Tips for Visual Storytelling
Now that you know the impact of visual storytelling, here are seven essential presentation tips to keep in mind the next time you make a PowerPoint or slide deck.
1. Choose Colors Intentionally
Color psychology plays a major role in how information is perceived.
For example:
- Blue conveys trust and reliability
- Red creates urgency and excitement
- Yellow evokes warmth and optimism
- Green is associated with growth and balance
It’s recommended to use less than six colors total in your slides. This keeps your presentation streamlined and easy to follow.
2. Use Infographics
Infographics are an essential data visualization tool.
They help you translate complex information into an easy-to-digest format.
Instead of listing raw numbers or percentages, use infographics to illustrate trends, comparisons, and key takeaways.
3. Limit Lines of Text
Blocks of text will lose your audience’s attention almost instantly.
The general rule of thumb: six lines of text per slide, max.
Your audience isn’t there to read—they’re there to listen. Keep text minimal and use visuals to support your message.
4. Use Simple, Legible Fonts
Not all fonts are created equal.
Avoid overly decorative fonts that are hard to read. Stick to simple, professional fonts like:
- Arial
- Helvetica
- Roboto
- Open Sans
And always ensure text size is large enough to be read from a distance.
5. Harness Single Images
Collages can work in certain contexts, but in most cases, it’s best to stick with one powerful image per slide.
A single striking image will:
- Keep focus on your key message
- Make a stronger emotional impact
- Reduce clutter and distractions
If you use multiple images, make sure they serve a clear, intentional purpose.
6. Understand Visual Hierarchy
Every slide should have a clear focal point.
If everything is fighting for attention, nothing will stand out.
To guide the viewer’s eye, consider:
- Size: Make important elements larger
- Contrast: Use bold colors for emphasis
- Spacing: Give elements breathing room
The goal is to highlight what matters most so the audience instantly knows where to look.
7. Use Compelling Photos & Videos
There are millions of stock images available online, but that doesn’t mean you should use generic visuals.
Audiences have seen the same cliché images over and over again—people shaking hands, fake office smiles, generic graphs.
Whenever possible, choose authentic, high-quality visuals that feel unique and relevant.
High-resolution, high-impact photography and short, engaging videos can make all the difference in how memorable your presentation is.
Why Visual Storytelling Works
The human brain processes visuals 60,000 times faster than text.
And studies show that people retain 80% of what they see, compared to only 20% of what they read.
So, if your goal is to make a lasting impression, visual storytelling isn’t just a nice-to-have—it’s a necessity.
Whether you’re pitching a product, teaching a concept, or persuading an audience, the right visuals can elevate your message and make it unforgettable.
Final Thoughts
A strong presentation isn’t about overloading slides with information—it’s about communicating ideas effectively.
And visual storytelling is the key.
By using strategic colors, powerful images, and simplified design principles, you can transform any presentation from forgettable to impactful.
Next time you’re building a slide deck, prioritize visuals over text—because when you tell a story through images, your audience will remember it.