4 Tips for Beginners on Creating the Perfect Pitch
Get Your Pitch Off the Ground
Beginning is the most difficult part. “I want to eat healthy”, “I want to work out”, “I want my presentation to be awesome”… Then you have to actually start! While we can’t help you with food or exercise we CAN help you with your presentations.
When you are searching for your starting point to create an impactful and memorable pitch presentation, the next 4 tips will help you narrow down the priorities and begin with a bang.
1. Keep Your Core Purpose in Mind
It sounds too simple to be true, right? But it is one of the most basic things to prioritize. Messaging gets muddled when you are trying to do too much and get too fancy. According to the top EU blog for startups “Purposes should be measurable by an outcome, so make sure your pitch has one that you can later measure.”
Keeping your purpose clear in your mind will help you edit out unnecessary information from making its way into your deck as well as making it easy to understand.
Everything in your pitch should be in support of the goal you are trying to achieve. We recommend avoiding information that brings up additional topics for discussion that could potentially derail you from the end-goal.
2. Know Your Audience
Think of your audience as a field of flowers, you can’t just take a handful of seeds, throw them into a field and hope something will grow. The seeds need the proper soil, nourishment and care. When you nurture your audience they will grow to be colorful brand enthusiasts and spread the word of your product far and wide!
This starts with research, know what audience you want to sell to. What do they care about? What do they need? How can we relate our service to those cares and needs? Then you translate that information to your pitch
Are you in a marketing or sales role? Point out how you’ve been successful and lay out your growth plan, all the while watering your seeds for a blooming field of customers!
3. Storytelling in Business
“Sharing your inception story begins to build credibility and sets the stage for the rest of your pitch deck.” (gan.co) Whether you come from humble beginnings or high powered experience, we all have a story to share. Explain what drives you, are you able to solve your audience’s problems with your product because you experienced it, too? The more you are able to connect your purpose to your personal story the more likely it will create a memorable experience for those you are pitching to. Everyone starts somewhere, don’t be afraid to share your start!
4. A Strong Conclusion and the Bravery to ASK
Throughout your presentation you have demonstrated your current growth, how you plan to grow in the future and your specific audience. Now is the time to wrap it up with one simple thing, the ask! What is the minimum amount you are looking to receive from the investors? How will that money be used and what growth can investors expect?
Be clear and concise in your ask. We know it can be overwhelming and maybe even uncomfortable to ask for money, but now is not the time to falter! Kroma will always be on your side, making this as easy as possible. Utilize our huge stock of pitch decks, stock videos and high quality photos to illustrate your point directly and completely, look through our previous blog posts for even more tips and tricks so we can help get you funded!